HIGH JEWELLERY COLLECTION IN PARIS
(4 mins read)
November 2024
De Beers Reveals Forces of Nature
In an exclusive debut at Paris Couture Week in June 2024, we unveiled Forces of Nature by De Beers, our latest High Jewellery collection. This collection showcases 58 one-of-a-kind jewels, presented in eight distinctive sets, each dedicated to creatures native to southern Africa—a region deeply connected to the heart of our Jewellery House. Rich in symbolism, spirituality, and storytelling, Forces of Nature reinterprets the codes of High Jewellery, highlighting the creative synergy between our design studio, master craftspeople, and diamond experts.
As De Beers Jewellers’ largest-ever High Jewellery collection, Forces of Nature draws inspiration from the House’s profound connection to southern Africa and the Source of its diamonds. Exceptional diamonds in a stunning array of shapes and colors—both rough and polished—lend a striking modernity to each piece, while maintaining a deep reverence for the natural world.
Céline Assimon, CEO of De Beers Jewellers, commented: “Our latest collection, Forces of Nature, celebrates the animal kingdom, and explores a design genre, the bestiary, with our unique approach. The creative studio pays tribute to a region dear to De Beers Jewellers and connects this truly special Collection with our conservation efforts in southern Africa - where wildlife protection is at the heart of our mission. More than exceptionally crafted works of art, these jewels carry spiritual significance, reminding the wearer of their affinity with a particular animal. In this collection, we continue to demonstrate the incredible artistry, peerless craftsmanship and remarkable diamonds that define us as a leader in diamond jewellery.”
Bold yet timeless in design, these creations explore the talismanic power shared by both animals and jewellery.
Dignity Masterpiece Ring
Dignity Pendant Necklace
The historic elegance of Paris was the ultimate backdrop to showcase the new collection, as De Beers selected prestigious venues across the city to host its clients for curated presentations, elegant receptions, and magnificent jewellery experiences. Beginning at Rue Saint Honoré, the collection was featured in a Parisian apartment with grand staircase and four salons, creating an immersive, haute couture experience for visitors. Culminating the collection’s Paris tour, De Beers hosted a magnificent Gala Dinner at the Palais Galliera, the city’s historic museum of fashion history. Fittingly, guests dined amidst the verdure in the grand courtyard of the museum, referred to as an architectural jewel in Paris.
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